21st Century Digital Franchising
21st Century Digital Franchising by Seth Lederman Digital marketing is transforming the franchising landscape. Historically, franchising has relied on local marketing, face-to-face interactions, and word-of-mouth. But thanks to the digital age, a seismic shift is...
Franchises: How to best use AI
Franchises: How to best use AI by Seth Lederman The U.S. is home to more than 3,000 unique franchises. Every 8 minutes, a new franchise opens. Obviously, franchising is a popular business model that offers entrepreneurs a proven blueprint for success. However, as...
Inflation and Franchising
Inflation and Franchising by Seth Lederman Nobody likes inflation, but franchisees in particular have been struggling with the rate increases over the last several years. On the franchisor side, many have concerns with their ability to meet their franchise growth...