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21st Century Digital Franchising

21st Century Digital Franchising

21st Century Digital Franchising by Seth Lederman Digital marketing is transforming the franchising landscape. Historically, franchising has relied on local marketing, face-to-face interactions, and word-of-mouth. But thanks to the digital age, a seismic shift is...
Three Reasons to Consider Franchising

Three Reasons to Consider Franchising

Three Reasons to Consider Franchising by Seth Lederman Unlike small “mom-and-pop” startups, a franchise is a business method that helps to expand an existing business by providing goods and services through a licensing relationship. Most people think that...
Business Ownership: Go-It-Alone vs Franchising

Business Ownership: Go-It-Alone vs Franchising

Business Ownership: Go-It-Alone vs Franchising by Seth Lederman …studies show that nearly 90% of all new franchises succeed. The statistics differ depending on the type of franchise and its industry… Currently, economic conditions are ripe for people to...
How to Survive Midlife Career Burnout

How to Survive Midlife Career Burnout

How to Survive Midlife Career Burnout by Seth Lederman In fact, satisfaction with life often resembles a U—with the first third of life starting high, dipping to a low point during midlife, and then rising again as people approach retirement. But why? Like most...
How to Quit Your Job and Become a Business Owner

How to Quit Your Job and Become a Business Owner

How to Quit Your Job and Become a Business Owner by Seth Lederman Millions of workers are considering the prospect of making their employment more lucrative and finding a more fulfilling work/life balance. According to the Labor Department, a record four million-plus...
Why are Profits Better Than Wages?

Why are Profits Better Than Wages?

Why are Profits Better Than Wages? by Seth Lederman Most people spend their entire life working and building wealth as an employee for someone else. If you are ready to work for your interest and profit, then a franchise is a perfect way to realize your dreams instead...
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