21st Century Digital Franchising
21st Century Digital Franchising by Seth Lederman Digital marketing is transforming the franchising landscape. Historically, franchising has relied on local marketing, face-to-face interactions, and word-of-mouth. But thanks to the digital age, a seismic shift is...
Three Reasons to Consider Franchising
Three Reasons to Consider Franchising by Seth Lederman Unlike small “mom-and-pop” startups, a franchise is a business method that helps to expand an existing business by providing goods and services through a licensing relationship. Most people think that...
Business Ownership: Go-It-Alone vs Franchising
Business Ownership: Go-It-Alone vs Franchising by Seth Lederman …studies show that nearly 90% of all new franchises succeed. The statistics differ depending on the type of franchise and its industry… Currently, economic conditions are ripe for people to...
How to Survive Midlife Career Burnout
How to Survive Midlife Career Burnout by Seth Lederman In fact, satisfaction with life often resembles a U—with the first third of life starting high, dipping to a low point during midlife, and then rising again as people approach retirement. But why? Like most...