How to Choose the Right Franchise (Hint: It’s Not About the Brand)
One of the most common questions I hear from people considering franchise ownership is: “Seth, what’s the best franchise to own?” My answer is simple: There isn’t one. There is no universally “best” franchise. There are good businesses. There are bad businesses. There...
Business Ownership as an Asset Class: Why More Investors Are Looking at Franchises Differently
For most people, the idea of “investing” starts with the usual categories: stocks, bonds, retirement accounts, and real estate. Those can all have a place in a sound financial strategy. But I believe there is another category more professionals should at least...
The 7 Biggest Franchise Trends Shaping 2026
The franchise industry continues to evolve as consumer behavior, technology, workforce dynamics, and the economy reshape the way businesses operate. While many people think of franchising as simply buying into a well-known brand, today’s franchise landscape is...
How Much Can You REALLY Make From a Franchise? (Full Breakdown)
When people first explore franchising, one question quickly rises to the top: “How much money can I actually make?” It’s a fair question—and an important one. But the answer isn’t a single number. Franchising income varies widely depending on the type of business,...