21st Century Digital Franchising
21st Century Digital Franchising by Seth Lederman Digital marketing is transforming the franchising landscape. Historically, franchising has relied on local marketing, face-to-face interactions, and word-of-mouth. But thanks to the digital age, a seismic shift is...
Five Steps to Avoid a Bad Franchise
Five Steps to Avoid a Bad Franchise by Seth Lederman Like everything in life, the world of franchising has good and bad aspects. Reckless franchisors can wreak havoc on the lives of franchisees in various ways, potentially leading to financial ruin, emotional...
Think Small. Make It Big.
Think Small. Make It Big. by Seth Lederman Most people know the idiom, “good things come in small packages.” This common phrase reminds us that something small can be just as valuable, impressive, or impactful as larger things. How does this fit into the world of...
Franchising’s Glass Slipper
Franchising’s Glass Slipper How to find the best location for your business by Seth Lederman Like searching for Prince Charming, selecting the best location for your franchise business requires work. You don’t want to be like the ugly stepsisters, cramming your...