How-To Articles
From leaving your job to funding your franchise investment, learn something new with our instructional How-To articles.
Multi-Brand Ownership Strategies: Building a Strong and Scalable Brand Portfolio
In a competitive marketplace, businesses are increasingly looking beyond a single-brand model to create sustainable growth. Multi-brand ownership strategies allow companies to manage several brands under one ownership structure while giving each brand the freedom to...
Pet Franchising: What to Know, Why It’s Growing, and How to Succeed
Pet Franchising: What to Know, Why It’s Growing, and How to Succeed by Seth Lederman "Happiness is a warm puppy." — Charles SchultzMore than 40 percent of U.S. households own a dog, according to the American Veterinary Medical Association. Dog owners spend on average...
The Future is Now: How AI is Transforming Franchising
The Future is Now: How AI is Transforming Franchising by Seth Lederman Artificial Intelligence (AI) is no longer a distant dream; it is rapidly becoming a cornerstone of most businesses, including franchising. From enhancing customer experiences to streamlining...
21st Century Digital Franchising
21st Century Digital Franchising by Seth Lederman Digital marketing is transforming the franchising landscape.Historically, franchising has relied on local marketing, face-to-face interactions, and word-of-mouth. But thanks to the digital age, a seismic shift is...
Franchises: How to best use AI
Franchises: How to best use AI by Seth Lederman The U.S. is home to more than 3,000 unique franchises. Every 8 minutes, a new franchise opens. Obviously, franchising is a popular business model that offers entrepreneurs a proven blueprint for success. However, as...
Responsible Franchising: Ensuring Ethical Practices in the Industry
Responsible Franchising: Ensuring Ethical Practices in the Industry by Seth Lederman Franchising has long been a popular method for expanding businesses, allowing entrepreneurs to own and operate their establishments under a recognized brand. With approximately...
Franchising and the Noncompete Rule
Franchising and the Noncompete Rule How does this latest rule affect franchising? by Seth Lederman Legal rules abound in franchising. Navigating them can be a headache for franchisors and franchisees. While the goal is to ensure compliance and protect the interests of...
Franchising Trends in 2024
Franchising Trends in 2024 by Seth Lederman From hot franchise categories to changing innovations, the year ahead will be a brave new world for those in franchising. It’s fascinating to see how the franchising industry adapts to new trends and leverages technological...
How to Find the Right Franchise Consultant
How to Find the Right Franchise Consultant by Seth Lederman Choosing the right type of franchise isn’t just about staying within budget; it is also about finding what speaks to you personally and professionally.Finding a franchise to purchase is only the first step in...
Three Reasons to Consider Franchising
Three Reasons to Consider Franchising by Seth Lederman Unlike small "mom-and-pop" startups, a franchise is a business method that helps to expand an existing business by providing goods and services through a licensing relationship. Most people think that they can...
DISCOVER A BETTER WAY TO EARN WHILE LIVING
Profits are Better Than Wages
In “Profits are Better Than Wages”, experienced franchise advisor, Seth Lederman answers the “how” and “why” of going into business for yourself.
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